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Explore 2024's top legal tech trends shaping the landscape for small and solo law firms. Discover actionable insights and interactive worksheets designed to propel your firm forward for continued innovation and change.
Easy intake and document automation to auto-populate your templates.
Early 2023 saw the explosion of a new, game-changing technology: generative AI.
It took the legal industry by storm and quickly after its introduction, attorneys were using it in myriad ways. One young and overworked attorney, Zachariah Crabill in Colorado, used ChatGPT to draft a motion. Unfortunately, when he submitted the motion to the court, they found a number of incorrect (and made up) citations that resulted in his termination and national media coverage.
While Crabill is not the only example of this, his story stands out. Though he was fired and reprimanded for incorrect citations by ChatGPT, he still believed in AI and technology as the future of legal. “There’s no point in being a naysayer,” Crabill said, “or being against something that is invariably going to become the way of the future.” He is attempting to rehabilitate his tarnished reputation as a lawyer who did not check his citations, a critical part of Federal Rules of Civil Procedure 11, by starting his own company, Av{AI}lable Legal Solutions to “advocate for the incorporation of reliable AI tools to make justice more accessible”.
Crabill’s story is an important one. It shows that we all need to better understand the technologies we’re incorporating into our practices, but more importantly, it shows us that AI and legal technology broadly are the future of the legal industry and integral to running a successful practice.
Technology enables attorneys to run more profitable and efficient practices by scaling operations, optimizing business models, enhancing client experiences, and improving work-life balance. However, it is our ethical responsibility to understand its best use and navigate potential pitfalls.
While stories like Crabill’s can be off-putting, we’re also seeing the legal industry embrace and find the benefits of using legal technology. Law firms are working to incorporate generative AI-related policies; forward-thinking attorneys are exploring, playing with, and deeply understanding legal technology; and law schools have incorporated elements of it into their classrooms. While legal technology still has room to grow, we can already see how technology—particularly AI—is transforming the legal landscape, including for small and solo firms.
In recent years, small and solo firms have increasingly integrated technology into their business models. From streamlining processes and online billing to developing digital products, handling substantive legal work, and enhancing marketing efforts, technology is now a fundamental part of modern law practice.
A new generation of lawyers, changing consumer requirements, the explosion of generative AI, and COVID have all played a role in this shift. New technology has created conveniences and efficiencies for both clients and attorneys, leading to increased client satisfaction, improved client experience, profitability, and a better work-life for attorneys.
Gavel is a leader and front-runner in the legal document automation space—built by lawyers, for lawyers. We’ve been around for several years and have been keenly listening to our partners and customers and watching the industry as these trends have taken shape. Our partners and customers include solo, small, and medium-sized firms across various practice groups—as well as legal aid organizations.
Based on recent learnings and research, we’ve compiled overarching themes and recommendations on how to prepare your practice for continued innovation and change.
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We’re seeing a shift in consumers’ and legal departments’ demand towards SME firms and solo practitioners over large firms. In fact, in a study released at the end of 2023 by the Association of Corporate Counsel and the litigation platform Everlaw, 39% of legal departments said they plan to shift work from big law firms to smaller ones1. Quickly, small and solo firms are becoming preferred legal providers, as they offer lower costs, increased responsiveness to client needs, and greater efficiency in their practice.
After holding steady over the last couple of years, SME firms and solo practitioners are increasing the time spent practicing law compared to administrative tasks.
The data backs it. According to a Thomson Reuters Survey, the percentage of time spent practicing law by SME firms and solo practitioners went up to 61% in 2023, compared to 56% the prior year. At the same time, time spent on administrative tasks declined slightly to 9% from 11%. This shift is largely due to the integration of legal technology, enabling firms to streamline operations while delivering more personalized, high-quality client experiences
Aptly, Thomson Reuters Institute 2023 State of US Law Firms Report was taglined "The Year of Change." Due to lean staffing at SME and solo firms, practitioners have and continue to adopt technology and more efficient processes, like case management systems (Clio, PracticePanther), online payment processing (LawPay, LexCharge), document automation (Gavel), and more, to effectively manage their businesses and their practices. In fact, about 4 in 10 firms (42%) report they have adopted new technology in the last two years2.
With less time spent on manual processes and administrative tasks–such as billing, manual time entry, or routine document preparation– lawyers can focus their time and expertise on offering next-level service. The client experience is enhanced through seamless intake, responsiveness, and collaboration options (remote, in-person, or hybrid).
Clients prefer the incorporation of technology into legal services. For example, the majority of consumers (69%) prefer working with a lawyer who can share documents electronically through a web page, app, or online portal3. This enables effective collaboration and communication without the need for in-person meetings, which can be cumbersome and prolong case timelines.
When applied to substantive legal work, technology and streamlined processes enable standardized work products, faster delivery, fewer errors, and greater efficiency. With its emphasis on hyper-personalization and predictive capabilities, AI will accelerate this trend even further in the coming years.
Notable legal technology leaders at the forefront of this trend to watch are: Casetext, Gavel, and Harvey.
Legal tech innovation has led to great benefits for law firm owners, including increased revenue4 and profitability. According to research done by Clio, tech solutions earned solo law firms $50,000 more in revenue in 2021.
Similarly, in 2019, solo law firms that utilized electronic payments, client portals, and client intake and CRM solutions generated $27,904 more in revenue than those that did not adopt these technologies.5.
In addition to increased profitability and revenue, technology-created efficiencies offer lawyers other benefits, including reducing time spent on routine and potentially tedious tasks, increasing work satisfaction, and often leading to greater work life balance.
This year, SME firms have identified improving internal efficiency as a top priority. Enhancing efficiency enables attorneys to dedicate more time to practicing law and less to administrative tasks.
To advance this priority, SME firm owners and solo practitioners have identified technology—particularly legal-specific solutions—as their top investment focus. Beyond enhancing efficiency, firms are also striving to further improve client services6.
"It is of critical importance that small firms hold on to their hard-won gains this year in spending more time practicing law and less time dealing with administrative tasks. Avoiding backsliding into previous habits or losing focus because of distractions or shifting attention to other goals will be key.” ~Thomson Reuters Institute, 2023 State of Small Law Firms
Law firms and hourly billing models often go hand in hand, but as legal departments and clients turn to more cost-effective options offering personalized services, alternative fee arrangements help SME and solo firms stand out. Today, nontraditional billing models are necessary to compete with larger firms. Hourly billing is an outdated growth model in the current market, where the average lawyer bills just 2.72 (34%) hours of an 8-hour day at ~$300/hr7. In fact, in a survey done by Australia-based NewLawCLE, about 135 small and medium-sized firms shared that they generated over 50% of their revenues through flat fee agreements (not hourly)8.
Hourly fees often cause the wrong incentives, punishing efficiency and rewarding those who take longer time on tasks. On the other hand, flat fees reward–and even demand–efficiency. Fixed price agreements allow for the focus to be on the output and value delivered by the lawyer, rather than time spent on a task. This means that attorneys can incorporate technology, such as document automation (Gavel), drafting software (DraftWise), automated time tracking (Bill4Time, Toggl Track), more efficient processes, and productized deliverables to clients. While there are many alternative billing arrangements currently in use, flat and capped fees are the most common, driven largely by client demand.
As clients, it can be difficult to allocate, budget, and control legal costs. For an hourly billing arrangement, it can be stressful and unpredictable to know that a phone call or simple email may generate an expensive bill. One way to alleviate this concern is by offering flat fees. Flat fees make it easy to set clear expectations with clients, build greater trust, and create fewer surprises down the line–allowing for greater client satisfaction. For clients, flat fees allow legal departments and businesses to set more concrete budgets and control legal costs.
Flat-fee and fixed-price agreements offer numerous advantages for attorneys. Contrary to popular belief, efficiency gains from flat fees do not equate to lost revenue. Under an hourly billing model, an attorney may spend hours on a task and bill accordingly. In contrast, a fixed-fee structure allows attorneys to determine a task's value, leverage technology for efficiency, and incorporate costs into a set price. This approach provides predictability, helping attorneys manage cases more effectively and take on new clients.
Flat fees also simplify billing—clients aren’t left uncertain about impending costs, and attorneys spend less time generating invoices. With fixed fees, payment options can be provided upfront, reducing time spent on billing, payments, and collections. By automating administrative tasks, attorneys can dedicate more time to legal work, improving both efficiency and job satisfaction.
Moreover, collecting fees upfront minimizes time spent on collections, allowing SME and solo firms to remain competitive while increasing profit margins. To maximize success, attorneys should track their work to assess value and clearly define the scope of services included in their fees, ensuring transparency and setting client expectations from the start.
"Finding the best fee arrangements for law firms and clients is essential to long-term success. AFAs allow lawyers to serve clients in an efficient and value-based way. At the same time, some of the AFA options empower clients to access legal services they need.” ~Alternative Fee Arrangements Put the Focus on Value, Not Time, American Bar Association
Revenue growth projections will increase exponentially when flat rate agreements and products are introduced vs. relying on finite billable hours. This especially will be true for those weighed down by manual, non-billable tasks.
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Billing, payments, and collections are among the most challenging and time-consuming aspects of running a law firm. Successfully managing them requires both strategy and precision. As the urgency of a legal matter fades, so does the client’s perception of its value. The longer an attorney delays sending a bill, the higher the likelihood of nonpayment.
Offering online payment options reduces some of the friction involved in paying bills. Instead of having to write a check (which requires a checkbook and time to mail out the check), clients can rely on the conveniences of credit/debit cards with online payments. In fact, 46% of consumers prefer to pay by credit cards, and the ability to do so is non-negotiable for many clients. Only one in five preferred to pay by check and even fewer to pay with cash.
Each of these trends makes one thing clear: it’s important to meet clients where they are. In an age where almost anything can be bought and paid for online and with the convenience of a credit card, consumers expect the same from law firms.
Conveniences aside, online payments are important for firm growth as well. Online payments ensure higher collection rates, leading to growth and profitability. Bills are paid faster, too. Firms that process 75% or more of their payments electronically receive half of their payments within three days of billing9.
By spending less time chasing payments and processing bills, attorneys can focus on substantive legal work, attracting new clients, and delivering exceptional service. To simplify electronic payments for clients, firms can invest in billing and online payment software, include payment links in invoices, provide QR codes on bills and in-office signage, and store payment details for automated billing.
This trend aligns closely with the rise of alternative fee structures. For example, SME firms and solo practitioners offering flat-fee services can share pricing upfront and enable clients to quickly pay through an online portal. This streamlined process reduces time spent on billing and payments for both attorneys and clients, leading to greater efficiency and overall satisfaction.
"One of the biggest points of improvement that law firms have seen over the years is in their ability to bill and collect payment for more of their work. Many of these gains correlate with the use of better billing and collection technology. But while many law firms have increased their capability to bill and collect more, other firms are being left behind.” ~2023 Clio Trends Report
Finding exceptional tools to optimize business processes and transitioning to online offerings is key to higher profitability in less time. Wolters Kluwer 2022 Future Ready Lawyer Survey showed that successful legal tech implementation made law firms more profitable, with 63% of "technology leading" firms reporting profitability increases that year10.
The legal technology space continues to grow, with an impressive array of products and offerings. This includes tools for document automation (Gavel), legal research (Casetext, Fastcase), case management (Clio, PracticePanther, MyCase), legal drafting and citations (DraftWise, Clearbrief), “legal AI” (Harvey), e-discovery (Relativity, Everlaw), and so many more. In this sea of products, it may often seem difficult to find the right tool, and providers that claim to do many things but all mediocrely may often be less preferred. We’re seeing the growth of more bespoke solutions, such as advanced billing and payment tools, rather than just single platform solutions that offer
“everything in one platform.”
As the space matures, we’ll continue to see high quality and more bespoke legal technology offerings. Firstly, personalization is at the forefront with the explosion of AI and generative AI tools. This is helpful in providing customized solutions to both attorney and client users. In fact, almost three-quarters of legal professionals (73%) surveyed in the Wolters Kluwer 2023 Future Ready Lawyer Survey Report said they’ll be integrating GenAI in their legal work in the coming 12 months.
Next, legal technology providers are making it easier for attorneys to partner with providers to create custom-built solutions created specifically for law firm needs. Easy-to-use but powerful no-code platforms, such as Gavel or Airtable make it easy for attorney users to build bespoke solutions and processes on existing technology. Competition in the space ensures that companies will aim to offer better customer service and support to their clients as well.
Higher profitability follows exceptional technology, as it enables attorneys to focus on legal work rather than troubleshooting inefficient solutions. Bespoke tools streamline manual processes, freeing up time for high-value legal tasks. Additionally, well-designed technology enhances client intake and communication, improving the overall client experience.
Attorneys should clearly define the specific problem they aim to solve with technology and identify key stakeholders. Keeping these priorities in mind while evaluating software providers and their functionalities ensures the best fit for the firm's needs.
High-caliber, bespoke tooling will help you optimize your firm functions, ensure profitability, and provide exceptional customer service. Technology-led businesses are the future of law.
"The right legal technology is the great equalizer for many law firms, helping them run more efficiently, satisfy clients better, research cases faster, tackle tasks more easily, and maintain an output that's competitive with larger firms." ~Derek Bolon, Clio
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Attorneys spend as much time bringing in new clients as they do on billable hours11. When considering marketing and business development avenues, traditional marketing on billboards and buses has its place, but the ROI isn’t worth it for most firms and practice groups–especially small or solo firms.
If you’re an attorney without an extensive network right at the onset, bringing in new clients may seem like a Herculean task. By considering more savvy and up-to-date marketing methods, attorneys can stand out in a crowded space and appeal to new audiences in a world that is more and more online. In fact, 79% of consumers saw the option to work remotely with a lawyer as an important factor12. This can be done in a myriad of ways.
The easiest and most obvious way is to ensure a substantial online presence. According to the ABA 2020 Tech Report, only 14% of solos say their firms have marketing budgets, compared to 63% from firms with 10-49 lawyers. Considering the importance of a web presence, solos still lag far behind firms of other sizes: in 2020, only 59% of solos had a firm website, while over 95% of respondents in all other firm sizes report having a firm website. To go a step further, just 5% of solos utilize outside consultants for things like site design, search engine optimization, and social media13.
With a well-designed website, Google presence, focus on search engine optimization, and even a social media presence (including LinkedIn, Meta, Instagram, TikTok, etc.), lawyers can catapult themselves forward and ensure that clients are able to easily find their practice and reach out. Such changes have pushed many firms forward, increasing their visibility and client acquisition potential.
Don't worry if you're not well-known yet. Beyond having a website and online presence, attorneys who offer legal services or products online often find great success in attracting both new and existing clients. With the advent of productizing legal services, personalized offerings, the explosion of personal development, and do-it-yourself solutions, lawyers are well suited to offer online products to serve their clientele. This might mean document generation services (Doss Docs, Snug), form templates, webinars, etc. These serve as a great way to share knowledge, market services, and acquire new clients.
As technology continues to evolve and younger generations enter the legal field (both as clients as attorneys), online services and products–as well as the radically different marketing and sales strategies they require–will be integral to the success of every SME and solo practice. This is especially true for those who don’t have an established reputation or expansive networks that large firms often rely on to acquire new clients.
Online marketing and business development efforts can include creating an online legal product or service or building a strong social media presence—each tailored to attract the ideal clientele—rather than relying on billboards, costly sponsorships, cold emails, or a limited network.
"It's just as crucial for law firms to invest in digital marketing as it is for e-commerce stores. There are thousands of potential clients out there typing legal questions into Google—questions that you could be answering on your website. And that’s just the tip of the iceberg.” ~Amy Catley, Forbes Councils Member
Digital tools empower attorneys to deliver exceptional, personalized, and high-quality service to clients. In today’s legal landscape, investing in top-tier legal software is crucial for achieving these goals while also enhancing practice efficiency and profitability. To remain competitive with larger firms, offering cost-effective legal services is essential. This can be accomplished through alternative fee arrangements, such as flat fees and fee caps.
Law firms are increasingly recognizing the need to meet clients where they are—online. This could mean offering online bill payments or leveraging digital marketing strategies. The era of billboard advertising is fading, while modern marketing now prioritizes a strong online presence, optimized websites, and even social media engagement.
As AI tools continue to evolve in the legal space, they will drive these trends forward. This could include sophisticated personalization for both clients and attorneys, enhanced data collection to better understand client needs, improved predictive capabilities, automated marketing content generation—including websites—and much more!
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1 Law.Com By-the-Hour Billing Torments Legal Departments. So WhyAren’t More Demanding Alternatives?
2 Thomson Reuters Institute 2023 State of US Law Firms Report
3 Clio 2021 Legal Trends Report
4 Clio Lawyer Statistics for Success in 2024
5 Clio 2021 Legal Trends Report
6 Thomson Reuters Institute 2023 State of US Law Firms Report
7 Clio Lawyer Statistics for Success in 2024
8 Artificial Lawyer Doc Automation + Fixed Fees Can Drive Law Firm Profits
9 Clio 2023 Legal Trends Report
10 Wolters Kluwer Future Ready Lawyer 2022
11 Solo Practice University Where Does the Time Go? Ticking Away the Moments
12 Clio Lawyer Statistics for Success in 2024
13 American Bar Association 2020 Tech Report
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