Nothing beats the personalized experience an attorney can bring, but all that personalized attention takes work. And it's not always appreciated nor necessary. Now, thanks to affordable automation tools, small-firm lawyers of even modest means can create exceptional legal products on their own, without a computer science degree -- and quite quickly find themselves beating out LegalZoom for clients from a client-service perspective. There's no need for the consumer to choose high-tech or high-touch when boutique lawyers bring both expertise and efficiency to the table.

Join moderator Maddy Martin of Smith.ai Virtual Receptionists for a conversation with two of the leading experts in DIY legal products: Erin Levine of HelloDivorce and Dorna Moini of Documate.

Together, they address proven methods for lawyers to accelerate profits and productivity through income-generating legal products, new revenue models, and strategically timed "service upsells."

Watch the session here: