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Guides
Legal User Design: Building User Personas for Your Law Firm Customer
Guides

Legal User Design: Building User Personas for Your Law Firm Customer

To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.

By the team at Gavel
April 6, 2025
Cut drafting time by 90%

Easy intake and document automation to auto-populate your templates.

To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.

To get there, focus on three key steps:

  1. Identify a real problem your users need solved.
  2. Understand their pain points and daily frustrations.
  3. Step into their shoes by creating user personas—fictional, yet research-based profiles that represent your ideal users' goals, behaviors, and challenges.

By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.

What are "User Personas"?

User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.

As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.

Source

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Articles

How Corporate Lawyers are Using AI in Legal Work

Transactional lawyers are turning to AI tools to draft, review, and manage contracts faster and more accurately than ever before. In this guide, we break down the top AI tools lawyers are using today, and how they help firms deliver high-quality work with greater efficiency.

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How Estate Planning Attorneys Use AI in Law

See how estate planning attorneys use AI in doing their legal work. Use AI like Gavel Exec directly in Microsoft Word to streamline trust reviews, redline outdated clauses, and deliver clear, client-friendly updates. This article outlines five practical use cases with real-world prompts to help lawyers modernize their estate planning workflow using AI.

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Guides

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This guide offers practical, step-by-step best practices for using Gavel Exec, Gavel's AI assistant in Microsoft Word. You can review, redline, and negotiate contracts more efficiently. Whether you're drafting in Chat, creating reusable Playbooks, or managing more complex Projects, the guide walks you through how to structure prompts, use context files, benchmark clauses, and train the tool to reflect your preferences. We're written this specifically for transactional lawyers using legal AI in their practice.

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