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To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.
Easy intake and document automation to auto-populate your templates.
To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.
To get there, focus on three key steps:
By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.
User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.
As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.
Evaluating GC AI for contract review. This guide breaks down its strengths and gaps, then explains why Gavel Exec is the strongest alternative for in-house counsel who need accurate, Word-native contract review that aligns with commercial and privacy requirements.
Government and public sector contracts require strict compliance with FAR and agency-specific regulations. This guide explains how AI contract review supports government contracting and why Gavel Exec is the leading specialized tool for FAR clauses, indemnity limitations, and mandatory flow-down requirements.
Energy, infrastructure, and construction projects rely on highly complex agreements where off-market terms create significant risk. This guide explains how AI contract review supports these projects and why Gavel Exec is the top choice for accurate, market-aware contract analysis in the energy and construction sectors.
