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To build a great legal product, you need to know your law firm's customer, their needs, motivations, fears and buying decisions. Build a user persona.
Easy intake and document automation to auto-populate your templates.
To create a successful legal product, it’s essential to lay a strong foundation by truly understanding your users—especially your first users. A well-designed user interface (UI) is important, but it starts with empathy and insight.
To get there, focus on three key steps:
By grounding your product in your users’ actual needs, you increase your chances of creating something they will trust, adopt, and recommend.
User personas are fictional profiles that represent the different types of users who may interact with your product. They’re designed to help you develop a deeper understanding of your customers’ needs—not just their demographics or roles, but also their motivations, fears, values, goals, and challenges.
As shown below, well-crafted user personas go beyond surface-level facts. They offer insight into the mindset of your users, allowing you to design more empathetic, targeted, and effective solutions.
A document automation API lets law firms connect rules-based document generation directly into their existing systems, streamlining everything from client intake to final filings. With Gavel Workflows, lawyers can codify legal expertise into automated rules, generate entire document sets, and integrate them seamlessly into CRMs, case management, or custom portals.
To celebrate, enjoy 40% off your first month with code WORKFLOWS40. This is a limited-time offer that won't return anytime soon. First-time customers only. Offer ends September 30th at 11:59 PM PT.
Turn your contract playbook into a real advantage—learn 4 ways top legal teams make theirs faster, smarter, and easier to use every day.
